A major U.S. energy enterprise deployed Microsoft Copilot but encountered a critical visibility gap. Although licenses were widely distributed, leadership lacked insight into how Copilot was actually being used across roles and business units. Native reporting tools provided only high-level summaries, making it difficult to distinguish active users from passive license holders or understand how Copilot was supporting day-to-day work.
TechWish implemented a Copilot Enablement and AI Adoption Analytics Platform that analyzed usage through role-based job archetypes such as researchers, engineers, and strategists. By linking Copilot interaction data with organizational context, the platform identified high-impact usage patterns, surfaced internal champions, and highlighted areas where adoption lagged.
Download the complete case study to explore the full transformation.
Snapshot:
- Estimated 20× productivity ROI within six months based on Copilot interaction analysis.
- 44% increase in active Copilot utilization within 90 days.
- Up to 95% reduction in manual reporting effort through automated executive dashboards.
- 50M+ Copilot interaction events analyzed in the first 30 days
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